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  • Preselling Advice

    Posted on January 20th, 2011 Tim No comments


    Preselling Tips

    If you are into online marketing, it is imperative that you fully understand and practice effective preselling. You do not need to be an expert marketer to be able to do so. Contrary to common beliefs, preselling is not a technical skill. It is not something that you should be uncomfortable with. Instead, it could be the key to your online marketing success. So what exactly is preselling?

    People browse the Internet for information. Generally, they go online not to buy anything. They just search for information they need or facts that could help not just their selves but also their relatives or friends. However, if they find something worth buying as they read information, they could be made to purchase. That is what preselling is all about. You would condition the minds of online consumers to buy your products and ideas.

    Your Website should feature information. It should have helpful, relevant, interesting, and credible information. Online consumers are strangers to your online site. It is your job to endear your Website to them. You should succeed to make them think and feel as if your site is the right venue where they could get all the information they need in whatever niche your site is in. You need to establish yourself as an authority in your chosen niche.

    When you establish that connection with your online readers, you are gaining the power and capability to presell. If you manage to make readers feel and think that you are a reliable friend instead of a greedy entrepreneur who desperately needs money, then you are ready for preselling. As a friend of your online readers, you could provide information, tips, and recommendations that they would find credible, useful, and helpful.

    Preselling is all about making your online visitors like you. It is all about how you establish yourself as a reliable and worthy expert in the perception of your readers. You should not make yourself look like a salesperson. Online consumers are usually allergic to such professionals. But they always trust whom they could refer to as friends or experts in specific subjects.

    In your Website, you must condition your readers that the information you share are accurate and are credible. If they find helpful substance in everything you say they surely would develop trust in you. When you are able to do so, you would become a credible authority or a trustworthy friend. Your recommendations and advices would be taken seriously.

    This way, if you tell your readers to buy the products you sell and you are able to justify the reasons why they should do so, you are employing effective preselling skills. You could also do affiliate marketing for others. You could opt not to sell anything on your Website, but you could direct your readers to Websites that could give them what they actually need. This is affiliate marketing and it is one effective way to earn across the Internet.

    You could use videos and reviews when you are preselling. Do so to be able to impress your online readers more. Also make sure you are able to maintain your credibility and authority so that your readers will continue to come back for more.

  • You Can Be a Success

    Posted on December 24th, 2010 Tim No comments


    4 Hour Work Week - Success Tips

    Have you ever wondered why some people seem to have all the success while others struggle for years and never seem to get anywhere? Are you one of those who always seem to struggle? Below are some hints on you can become one of those who achieve success.

    *Try stepping outside your comfort zone once in a while. Great things come to pass when you make friends with your discomfort zone.

    *Don’t be afraid to make mistakes. There is an old saying that people who haven’t made mistakes haven’t made anything. Make mistakes and learn from them.

    *Be aware of any negative thoughts you hold about yourself – challenge them, are they really true, if so what is the evidence? Are you giving yourself a hard time?

    *Make an effort to try and look on the bright side of things. Purposely find something positive about the issue and focus on that. You can almost always see another side of things. It just depends where your bias is.

    *Read some good uplifting books,

    *Train yourself to finish what you start. Follow through – you owe it to yourself and others.

    *Focus on the present moment. When you live in the past too much you stop living now.

    *Learn what is important to you in life – is it love? Is it money? Is it your family? What do you love doing? Who/what makes you happy?

    *Realize that setbacks and knocks are just a normal part of life. If life were brilliant all the time we would take it for granted and not appreciate it.

    *Finish each day and be done with it. You have done what you could.. Tomorrow is a new day; begin it well and serenely and with too high a spirit to be encumbered with your old nonsense.

  • The “Wright Way” To Solve Problems

    Posted on December 4th, 2010 Tim No comments


    Wright Brothers

    The “Wright Way” To Solve Problems

    When Wilbur and Orville Wright finished the first successful manned flight on Dec. 17, 1903, they amazed and astonished the world.  They also demonstrated the power of their problem solving method.

    They not only solved a problem that others had found too complex and technical, but they did it without any help from outsiders.  These brothers had little formal training or education, but they had amazing brainpower. Few accomplishments can match what these two former bicycle mechanics did with that flying machine.

    The key principles of problem-solving used by the Wright brothers are still relevant for business owners today.  There are only eight of them, and here they are:

    CONSTRUCTIVE CONFLICT: This conflict can be used to discover and validate new ideas/strategies to find a practical answer.

    TACKLE WORST THINGS FIRST: When big problems are put first, the cost for the whole is limited to this set should a solution prove unachievable.

    JUST PLAIN TINKERING: New approaches can be created by tinkering with parts of a problem when you’re trying to understand it.

    RIGID FLEXIBILITY: Flexing the mind allows for thinking of possibilities outside the realm of policy, tradition, or experience.

    FOREVER LEARNING: Learning as a lifelong passion is essential for finding the information to solve problems.

    METHODICAL METICULOUSNESS: The fastest, most efficient way to solve a problem is by being meticulous and methodical in your approach.

    EQUITABLE TEAMWORK: The force of a group with a common purpose is multi-plied by interdependence and powered by trust, effort, profits, power, and honor.

    A side benefit to these steps is that there is an added financial bonus.  By using these principles, the Wright brothers minimized their costs to less than $1,000 and solved the problem of flight with mind-boggling speed.  What business owner wouldn’t want to solve a problem in his business and cut cost at the same time?